About Us

Feed The Wolf is a beacon, a reminder of the constant battle within us, the choice we face every day between light and shadow, growth and stagnation, love and indifference.

Our story, much like the items we craft, is rooted in the age-old tale of two wolves battling inside every person. One wolf embodies fear, anger, envy, and all the darker aspects of our nature that can consume us if we let them. The other represents joy, peace, love, and the virtues that elevate us to our highest selves. The wolf that wins? It's the one you feed.

This concept isn't just a philosophy; it's a lived experience, a truth that was vividly brought to life by our founder, Ian Stanley, through his journey with a little husky named Poseidon. Poseidon's story is one of resilience, a testament to the power of love and the choices we make in the face of adversity. When Poseidon fell critically ill, Ian faced a heart-wrenching battle, not just for Poseidon's life but against the creeping shadows of loneliness and despair. Through sleepless nights, costly treatments, and the emotional rollercoaster of hope and fear, Ian's commitment never wavered. This journey wasn't just about saving a dog; it was a profound lesson in responsibility, the depth of connection, and the stark reminder of what truly matters in life. The full story can be found here.

At Feed The Wolf, we believe that these daily decisions shape our lives in profound ways. Our merchandise serves as a tangible reminder of this battle and the power we have to choose our path. Whether it's a shirt you wear, a sign on your wall, or a coffee mug you reach for each morning, each item is designed to inspire you to feed the right wolf.

We're not just selling products; we're fostering a community committed to personal growth, resilience, and the relentless pursuit of feeding the good within us. Our mission is to remind you of the choice you have every moment—to choose love over fear, action over inaction, and hope over despair.

Join us in this journey. Let every item you choose from Feed The Wolf be a declaration of the path you're choosing, a symbol of the battles you're winning every day, and a celebration of the strength you're building within.

Because in the end, the story of the two wolves is not just a tale. It's a daily practice, a life lived with intention, and a community that stands together, choosing, day after day, to feed the good wolf.

Thank you for being part of our story. Together, let's make the choice that shapes our destiny.

With gratitude and determination,

The Feed The Wolf Team