Emails of the Month Club – September 2019



Here’s the email that went out to the club in September 2019:

“Holy s*** these templates are like an world-class autoresponder in a box.”

We created this completely by accident.

As you all know, James Langridge and I watch the support inbox daily in between doing Ian’s bidding. We know a LOT about all of you who write us. The good. The bad.

The part that fell out of the Ugly Tree and hit every branch on the way down.

Far and away one of the biggest questions people send in is this…

“Hey I just completed the 8020 Email Copy Course/ The One-Hour Workday/ The Double Your Sales Challenge, but I haven’t made an autoresponder yet. Do you guys have one I can get??”

If you have your own products or field emails like this for clients… you know that answering with:

“No we don’t have anything like that for sale”

…is like setting money on fire.

It’s been kind of a sore subject for us. Always one of those products that we’ll get to someday. But even we aren’t immune to somedayism.

(Folks who’ve been through the 8020 EC3 course know what I’m talking about.)

But today that changes. By a happy accident, we have an answer for you.

Because this month, we have a set of 5 proven email templates you can drop into your autoresponders TODAY.

These will take prospects from ice-cold-never-heard-of-you to Imma-buy-all-your-stuff.

  • You’ve got a template for the opt-in (#4).
  • You’ve got a template for the polarization or “what we’re about” (#1).
  • You’ve got a template for the testimonial to a sale (#2).
  • You’ve got a cart abandon email (#3).
  • And you’ve got the cherry on top… the why didn’t you buy email (#5).

It’s not 5-4-3-2-1. Or 1-2-3-4-5.

It’s 4-1-2-3-5.

Put into a flow, it’s this:
  • Opt-in confirmation >>>
  • Polarization of what you’re about >>>
  • Testimonial about product >>>
  • Abandon cart >>>
  • Why didn’t you buy

It’s the magical passcode to growing your sales: 4-1-2-3-5.

And everyone knows that autoresponders are one of the easiest ways to start making more sales if you don’t have one already.

Here’s the breakdown of those templates:

#4 Verify your email address — What if you could get people opening, clicking and responding to your first email as often as they open “Your order #12345 has shipped”? That’s what this email does. I’ve personally tested this type of email and have gotten a 16% reply rate (not a typo).

#1 – Hate — Everyone talks about polarization. They say you have to write something that says “this is what we stand for and this is what we stand against”. But what if you could show them in a video, sales page, article, or something else you’ve already created? It takes all the work (and guesswork) out of this email. Leverage what you know already works.

#2. – People need to know this works — Testimonials are powerful. This email puts them on steroids. Why do I think it works so well? Because of one line… “Absolutely. People need to know this works.” Getting a previous customer to pitch for you is sales-crack. Dan Kennedy’s (RIP?) last chapter of Magnetic Marketing is dedicated to it.

#3 – Seagull steal your phone — Just a cute and funny abandon cart email. They work…

#5 – Why — Converting well on cold traffic is f***ing rare. I can only think of two marketers I’ve met who do it consistently. From what I know of their methods, they get to know their prospect better than they know their mother. This email helps you do that.

Ok. So that’s your autoresponder in a box. You’ll be able to get them in text file, PDF and Word Doc when you buy.

Then just download and put them in your autoresponders today.

Hit us up at to let us know you did it. 🙂


James “accidents can be cool” Barger

P.S. — If you want to build your own 10-day autoresponder, I’d highly recommend you get the 8020 Email Copy Crash Course. It’s like going from white belt to black belt in email copy.


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