Here’s the email that went out to the club in April 2019:
So I have good news and bad news.
*Please read this all the way to the end.*
Good news is that tickets for Avengers: Endgame officially go on pre-sale tomorrow.
(Just wanted to remind you in case you haven’t picked those up yet…)
The bad news is that there are no new email templates this month.
It’s a long story, but I promise you I can explain.
Ian’s dog, Poseidon, was in the back seat of the car during Ian’s move from Austin, TX to Santa Monica, CA. Unfortunately, Ian forgot to pull out the chew toys from the moving boxes on the way there. Somewhere between El Paso and Tucson Poseidon got bored.
Ian and his girlfriend were busy jamming out to the Backstreet Boys. They didn’t notice what Poseidon was doing in the backseat.
All they heard was *crunch* *crunch* *crunch*.
Not out of the ordinary since Poseidon usually has a dog bone with him.
But when they stopped for gas, Ian went to reach for his laptop. Instead he found Poseidon there, tounge out, tail wagging, with computer parts all over the back of the car.
Ian told me it looked like someone “crushed it and put it in a blender.” Ouch.
He was going to send me this month’s templates (along with some other stuff).
So no templates this month.
Ian’s dog literally ate his homework.
You still here?
Happy April Fool’s, Emails of the Month Members. 😉
I do have some REAL good news (and good templates) to share with you this month.
Ian decided to focus more heavily on the Endgame of your sales cycle this month.
– After a customer has bought/ joined your list
– When you are at the end of a launch.
So no more joking around.
I want to introduce your 5 Endgame templates for April.
This is great for when you want to get the last people in a launch to commit to buying your offer. This email’s version of “last call” if you owned a bar/ restaurant. And it sets expectations that you are going to start talking about other stuff. It’s a good transition to your other offers.
Sometimes the best thing you can do for a prospect at the end of their journey is to wish them on their way. Gmail takes unopened emails seriously when they look at your emails. This is a nice way to clean your list without being a jerk.
Everyone forgets to get reviews from their past customers. Their lives were changed because of your company. Most of them are happy to help return the favor. Reveiws are powerful to have on your sales page, in ads, and on FAQ pages. All you have to do is get the reviews. Just use this template to start.
This is an alternative to the “Bye” email from above. Use this if you want a short & sweet way to let people know that your sale is about to close for good.
Why did you buy?
This is the crown jewel (or infinity stone) of your Endgame sales strategy. Every successful offer you have (or will create) comes from real life customer needs/wants/hopes/fears. How do you quickly get to know what your customers really want? By using the Why Did You Buy email.
You’ll get an email with links to all the templates in PDF, text file, and Word Doc formats once you purchase them here.
As always, please reach out if you have any Qs about the templates.
Also, feel free to send along any good April fools jokes you’ve been a part of or have seen today. Ian, Poseidon, and I enjoy sharing a few laughs.
Always leave ‘em laughing,
James “Fool for the Endgame” Barger
P.S. — The only sad part about this April fool’s joke is that there is a good chance it will happen someday. Poseidon has eaten many important documents in the past. Please believe me next time when I say to you it really happened…