Emails of the Month Club – Dec 2018


SKU: emom-dec-2018 Category:


Here’s the email that went out to the club in December 2018:


Writing your promos doesn’t have to be hard this Christmas. 

Not with these 5 templates I’m about to show you. 

This is especially true if you’re selling eCommerce or physical products.

James here from Ian’s Emails of the Month Club. I’m writing this to you on a Saturday night, close to bed time, because I want to make sure you get these ASAP. 

Two of these templates are time sensitive and work perfectly for hot holiday products. It’s too bad the Tickle-Me-Elmo doesn’t have an affiliate program. You could sell truckload of those little dolls with these emails.

Speaking of which, let’s get into them right now:

Do You?

This is one of Ian’s best emails for getting your list to engage with you. Also improves your email deliverability (it isn’t just the reply). Perfect for sending to a list that hasn’t heard from you in a while.

Last Chance

If you’re running a limited quantity holiday sale this season, use this. It’s like opening an ice water stand in the middle of Death Valley on 4th of July. This dials up the volume to 11 on the scarcity of your product.

Open Only If

Sometimes the best way to get someone interested in your product is to say it’s not for them. 

For instance, let’s say you open an email with “This is only for people with less than $5000 in credit card debt.” 

Everyone who’s in that group says, “sounds like this is for me.” And everyone who isn’t in the group that says “I wonder what’s different about them.” Usually has lower opens, but stronger CTR.

Unexpected Shipment

This is one of Ian’s Top 5 subject lines of all time. Works SUPER well, so use with caution. Only deploy if it matches your client/ company’s situation. 

If you’re having trouble getting things shipped on time by FedEX or UPS right now, this could be for you. Turn holiday screw-ups into a super sale.

Unsolicited Testimonial

Need an excuse to send a brand new testimonial to your list? This is the one for you. Bonus points if they sent you a video that looks like it was shot on your mom’s iPhone 4.

BONUS – Instagram Email

Instagram is one of the most powerful ways to get clients and customers liking your s*** and talking to you. Ian’s closed $30K in business from an Instagram DM before. If you get the right people following your account (no bots!), it can be very profitable.

So those are your 5 templates plus the Instagram Xmas bonus.

Easy downloads are below for your viewing pleasure…

**One note though.**

Four of you emailed last month saying that you weren’t able to download the Word docs. I hear you. This month we’re sending out all 5 templates plus the Instagram bonus in PDF, text, and Word doc format.

When you get these templates, you’ll get 6 email templates in the format you like best: PDFs, Word Docs, or Text Files.

Also, we included a video where Ian talks about each of the templates in depth. This way you can peek into the mind of the madman and see how you can make your emails double-espresso strong. 


James “Holiday Haul” Barger


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